Alex Japhet oversees marketing practices for The SEER Group partner companies. She consults and allocates advertising budgets, creates and implements campaigns, and advises on branding efforts to ensure cohesion in customer-facing content. She works directly with stakeholders and managers to develop plans that are cost-effective while allowing individual businesses to capitalize on the unique opportunities in their local markets.
Prior to joining The SEER Group in 2020, Alex was an independent advertising agent, buying media and setting advertising strategy for service, retail, technology, and ecommerce businesses in the Pacific Northwest. Prior to that, she was an Operations Manager for Sinclair Broadcast Group during its largest period of growth and spent two years with its Seattle ABC affiliate, KOMO TV, selling media to businesses throughout Western Washington.
Alex earned a B.A. in psychology from Duke University. She has worked in advertising operations since 2011.