Matt Plughoff
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One Team. One Focus.

Teamwork is embedded into our culture. We believe
our collaborative approach builds insights, value and trust.

 

Team Biographies

 
 

 
 

 
 

 
 

 
 

 
 
 

 
 
 

 
 
 

 
 

 
 
 

 
 
 

 
 
 

 
 
 

 
 
 

 
 
 

 
 
 

 

MEET THE SEER GROUP TEAM

Matt Plughoff

Matt Plughoff

Director of Training
[email protected]
(206) 939-2437

Matt Plughoff is the Director of Training for The SEER Group. He joined the company in 2022 and his responsibilities include managing the training, curriculum, in-person and online coaching for The SEER Group partner companies.

Matt has over 25 years of HVAC experience.  He founded Arrow & Fletching and The Brand Lab in 2011, providing industry-leading sales, management, strategy, and brand consulting services for clients in the United States and Canada. Matt has published in a variety of industry publications as well as in his blog and podcast. He has a master’s degree in literature from Central Washington University.